Cingely insists that Steve Jobs had the whole iPhone pricing thing planned from the start. That he intentionally over-priced the iPhone at launch, planned to drop it to the real price of $399, and planned to give users a $100 Apple Store credit if they complained. He notes that he has no inside info, so it’s all just speculation on his part.
I don’t really buy it, but it’s an interesting read nonetheless.
http://www.pbs.org/cringely/pulpit/2007/pulpit_20070906_002891.html
001 // Dan // 09.08.2007 // 5:05 AM
I always thought the iPhone was cheap when it first launched. I was expecting it to be much more expensive than it was.
I guess they needed to be careful and just see how sales went. This recent price drop must indicate that it was/is a success.