“[Art direction] is where, as designers working on the web, drop the ball.” says Khoi. “We fail to follow up on the many hours of labour that we put into the online magazines, the news sites and even the blogs that we create. Rather, we defer the act of laying out the content to publishing systems and databases. We may painstakingly tailor design to match a workfl ow, but we rarely venture into the murkier arena of responding to the specific content.” Amen, brother. Great article.
http://www.netmag.co.uk/zine/home/khoi-vinh-on-design-vs-art-direction
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